Growth Marketing Manager/ SEO and Content Manager

You will own the end-to-end marketing strategy and execution for ArboScale, from managing client campaigns and delivering measurable results to building a repeatable acquisition funnel for the service itself. You'll manage paid advertising, local SEO, analytics, reporting, and client relationships while working closely with Sales and Customer Success to convert opportunities into paying clients. This is a hands-on, results-driven role with significant ownership and room to shape a growing business. Your primary measure of success is the number of new clients signed up for ArboScale, while maintaining strong client retention and delivering measurable marketing results. Client Marketing & Campaign Management • Own day-to-day marketing for Tree Doctors, ArboStar's partner company, including Google Ads, SEO, reporting, and ongoing performance optimisation. • Manage client Google Ads campaigns end to end, including campaign structure, keyword research, negative keywords, bidding strategies, ad copy, landing pages, conversion tracking, and weekly optimisation. • Execute local SEO strategies for tree care businesses, including Google Business Profile optimisation, service and city landing pages, review generation, citations, and Google Local Services Ads. • Manage Meta Ads and retargeting campaigns where they support client acquisition goals. • Conduct comprehensive marketing audits covering Google Ads, Meta Ads, GA4/GTM, call tracking, landing pages, and CRM lead flow. • Translate campaign data into clear, actionable recommendations that improve lead volume, cost per lead, and booked jobs. Client Relationships & Retention • Serve as the primary marketing contact for assigned clients, building strong relationships with business owners. • Prepare and present monthly performance reports and lead regular results review calls. • Monitor client performance against established baselines, identify growth opportunities, and proactively address performance issues. • Develop case studies showcasing client results, including lead generation, cost per lead, booked jobs, and customer testimonials. • 3–5+ years of experience in performance marketing, with hands-on ownership of Google Ads campaigns. • Proven experience delivering local SEO results for service-based businesses, including Google Business Profile, local landing pages, reviews, and local search visibility. • Strong knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, and call tracking. • Practical experience managing paid search campaigns, optimising landing pages, and improving lead generation performance. • Experience in B2B SaaS, a digital marketing agency, or marketing for home services, trades, or field-service businesses. • Ability to analyse campaign performance and connect marketing metrics to business outcomes. • Strong communication skills and confidence presenting results, advising business owners, and discussing service value with prospective clients. • A proactive, hands-on mindset with the ability to work independently and take ownership of results. • Experience documenting processes and building repeatable workflows as a business grows. • Ability to work full-time during Eastern Time business hours. ArboScale Growth & Customer Acquisition • Own marketing for ArboScale itself, building a predictable pipeline of potential clients. • Develop and execute targeted email campaigns to ArboStar's existing client base, using customer growth signals and relevant case studies to generate interest. • Launch and optimise paid acquisition campaigns targeting high-intent searches related to marketing for tree care companies. • Build an SEO content strategy, creating landing pages and articles that drive organic traffic and convert visitors into audit requests. • Collaborate with Customer Success to establish a referral channel and identify clients who could benefit from ArboScale. • Follow up on marketing leads, book audits, nurture opportunities, and work with Sales and Customer Success to convert prospects into paying clients. • Fully remote position Monday–Friday schedule, 9:00 AM – 5:00 PM EST • 10 paid vacation days annually • Paid birthday (or special occasion) day off • Professional and supportive team environment • Long-term growth opportunities within a growing SaaS company • The opportunity to contribute to an industry that helps create healthier, greener communities