Local SEO Specialist

Local SEO Partners is a U.S.-based boutique agency helping contractors, builders, and home service businesses dominate their local markets through local search, high-converting websites, and smart automation. We're small on purpose — clients work directly with the people doing the work, on month-to-month contracts, which means results have to show up fast. Job Overview: This is a strategy-and-execution role, not a task-taking VA position. You’ll own the strategic foundation of client campaigns — auditing accounts, building 6- and 12-month plans, then executing the local SEO work that moves rankings. You'll report directly to the Lead SEO with no layers in between. • Google Business Profile Audit, Competitor Analysis and Optimization • Comprehensive website audits covering competitive, on-page, off-page, and technical • Building 6-month and 12-month SEO strategies tailored to each client and market • Local citation building, NAP consistency audits, and cleanup • Local keyword research, competitor analysis, and market research • On-page optimization: title tags, meta descriptions, headers, content • Rank monitoring and data-driven optimization recommendations • Maintaining clear, client-ready tracking and reporting systems • Support on link building and local content optimization • Assistance with monthly client reporting Must-Haves: • 3+ years of local SEO experience • Proven Local SEO SOPs • Strategic thinker, not just a task executor • Experience working with home service accounts • Ability to build and own 6/12-month strategy plans, not just execute a task list • Must provide a portfolio or audit sample demonstrating actual client work (Google Business Profile optimization, strategy, citation building, and on-page SEO) • Full-time exclusive commitment to this role, with no concurrent work for other agencies or clients • Strong written English for client-facing communication and reporting • Experience using AI as an additional tool, not their only tool — they need a strong local SEO foundation, using AI to amplify what they already know from experience • Experience managing 7–10 client campaigns at a time • Reliable high-speed internet and a backup plan for outages. Additional competencies: Experience with local SEO tools (BrightLocal, Whitespark, Local Falcon, Ahrefs, etc.), Google Analytics, Google Search Console. Proficient with Google Sheets, Asana-like task management systems, and AI tools like ChatGPT/Claude. • Past experience working with another local SEO agency that focused on home service businesses • Experience with Google Ads • Experience with Slack (our main communication platform) • Experience with schema markup / structured data implementation • Experience with Ai prompt and system engineering • 7 paid days off per year, plus local public holidays observed • Weekly, on-time pay in USD • Potential for bonuses • Direct access to the Lead SEO — no middle-manager layer • Growth and expanded responsibility tied to impact, not a review cycle