Head of Growth & Performance Marketing

Cashera is a fast-growing fintech company transforming access to credit and financial solutions for consumers. We combine data-driven decision-making, technology, and exceptional customer experiences to deliver innovative lending products and financial services. As we scale, we are seeking a hands-on and strategic Head of Growth & Performance Marketing to accelerate customer acquisition and optimize marketing performance. Growth Strategy & Acquisition • Develop and execute multi-channel growth strategies to increase customer acquisition and revenue. • Own performance across paid search, paid social, display, affiliate, influencer, and partnership channels. • Identify and test new acquisition opportunities to drive scalable growth. • Build and optimize marketing funnels to improve conversion rates throughout the customer journey. Performance Marketing • Manage monthly performance marketing budgets of $50,000+, with accountability for ROI and business outcomes. • Lead campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and other digital platforms. • Continuously optimize campaigns to achieve CAC, CPL, and ROAS targets. • Implement A/B testing and experimentation frameworks to drive performance improvements. Analytics & Reporting • Establish growth KPIs, dashboards, and performance reporting processes. • Analyze customer acquisition data and develop actionable recommendations. • Partner with product, data, risk, and operations teams to align growth initiatives with business goals. • Utilize tools such as Google Analytics 4, Looker Studio, Tableau, Mixpanel, HubSpot, and CRM systems. • 5+ years of experience in growth, performance marketing, or customer acquisition roles. • 3+ years in a leadership position managing growth marketing teams. • Proven experience managing monthly marketing budgets of at least $50,000, with measurable success in scaling customer acquisition. • Strong expertise in Google Ads, Meta Ads Manager, paid social, paid search, and conversion optimization. • Deep understanding of attribution modeling, funnel analytics, and marketing performance measurement. • Advanced analytical skills with the ability to translate data into strategic decisions. • Experience with CRM and marketing automation platforms. • Excellent communication, leadership, and project management skills. • Experience in fintech, lending, banking, consumer finance, insurtech, or financial services. • Familiarity with regulated marketing environments and compliance requirements. • Experience managing six-figure monthly marketing budgets. • Knowledge of SQL, BI tools, and advanced audience segmentation. • Competitive salary and performance-based bonus. • Opportunity to build and scale the growth function at a rapidly growing fintech company. • Collaborative, entrepreneurial, and results-oriented culture. • Professional development and leadership growth opportunities.