Paid Media Manager

Finlay Training Institute is a bilingual allied-health training institute serving Hispanic communities in Texas. We operate campuses in Houston, Dallas-Fort Worth and San Antonio, with additional expansion planned. Programs include Medical Assistant, Phlebotomy, EKG, CNA and Pharmacy Technician. Website: https://finlayti.com/ Instagram: https://www.instagram.com/finlaytraininginstitute/ Facebook: https://www.facebook.com/FinlayTrainingInstitute We are bringing paid media in-house and hiring a full-time, long-term Paid Media Manager to personally run paid acquisition across multiple campuses. Current media spend is approximately USD 15,000/month, primarily Meta Ads. This is a hands-on role, not an agency or strategy-only position. • build and optimize Meta/Facebook and Instagram lead-generation campaigns by campus and program • write and test English and Spanish ad copy • create and test static and short-form video creatives • manage budgets and testing • monitor CPL, lead quality, appointments and enrollments • maintain Meta Pixel, events, UTMs and CRM tracking • work with admissions teams to close the loop from lead to enrollment • deliver weekly reports • document SOPs • ensure compliance with Meta policies and Texas career-school advertising rules • later help launch Google Search campaigns • 4+ years hands-on Meta Ads lead generation • recent experience managing at least USD 10,000/month • proven US-market results • strong tracking knowledge including Pixel, Events Manager, CAPI, GA4/GTM and CRM integrations • ability to produce or coordinate creatives • native or excellent Spanish and strong written/spoken English • autonomous execution • availability Monday-Friday with meaningful overlap with US Central Time • education, healthcare, healthcare, vocational school or local-service lead generation • experience with Special Ad Categories • GoHighLevel, HubSpot or similar CRM • Google Ads • experience marketing to US Hispanic audiences USD 1,550–2,000 gross/month based on demonstrated experience, with possible performance bonus. Remote from Latin America. Full-time dedicated contractor, long-term opportunity, direct access to the founders and responsibility for scaling a multi-campus acquisition system. Candidates should provide case studies with budget, CPL, lead quality and enrollment results, and be prepared for a practical assessment and interview.USD 1,550–2,000 gross/month based on demonstrated experience, with possible performance bonus. Remote from Latin America. Full-time dedicated contractor, long-term opportunity, direct access to the founders and responsibility for scaling a multi-campus acquisition system. Candidates should provide case studies with budget, CPL, lead quality and enrollment results, and be prepared for a practical assessment and interview.